Hii
I am NIYAZ MOHAMED
Chief Commercial Officer
Niyaz Mohamed is a highly accomplished leader with over 25 years of experience in healthcare technology, specializing in diagnostic imaging across the Middle East. His career spans key leadership positions at Siemens Healthineers, where he served as Head of Sales for the Lower Gulf, Country Manager for UAE Imaging & Diagnostics, and Head of Key Account Management for the Middle East & Africa. In these roles, Niyaz has driven significant market expansion, boosted sales performance, and cultivated strategic partnerships that have supported long term business growth.
Strategic Procurement: Established long-term,
value-driven partnerships with leading vendors to optimize sourcing, cost-efficiency, and innovation
Technology & Al Adoption: Championed the integration
of advanced technologies, Al, and digitization to strengthen market positioning and enhance operational efficiency.
Vendor Partnerships: Built strategic alliances with the
Top 5 vendors across Pharma, MedTech, Surgical, and Digital/Al sectors to ensure sustainable growth and competitive advantage.
Team Development: Drove continuous capability-building
by keeping teams aligned with the latest trends in procurement, medical technology, and digital transformation.
Collaborative Leadership: Fostered a cooperative
approach with internal and external stakeholders to maximize synergies and business outcomes.
Secured substantial market share in Imaging and Diagnostics
70% share of wallet in Aster / Medcare Gulf (Imaging)
90% with Al Zahra Hospital Dubai (Imaging(
مسلم
70% with American Hospital (including complete Lab Diagnostics)
60% with Dubai Health (Imaging)
DUBAI HEALTH
70% with NMC Group (Lab Diagnostics)
nmc
PROFESSIONAL
EXPERIENCE
Chief Commercial Officer
April 2025- Present April 2025 - Present
April 2025- Present April 2025 - Present
- Directed commercial strategy, sales, and operations for a leading healthcare technology distributor representing Philips and Elekta in the UAE.
- Developed and implemented growth strategies to strengthen market positioning in diagnostic imaging, radiotherapy, healthcare IT, and laboratory solutions.
- Built and maintained strategic partnerships with leading hospitals and healthcare providers, enabling the delivery of advanced imaging and oncology technologies tailored to local market needs.
- Oversaw end-to-end service delivery, ensuring seamless execution from equipment procurement and installation to staff training, service support, and lifecycle management.
- Led cross-functional teams to consistently meet and exceed revenue, service, and customer satisfaction targets, fostering a culture of innovation and customer-centricity.
Head of Key Account Management - Middle East and Africa
July 2008 - November 2024 April 2024 - November 2024
Head of Sales Lower Gulf (UAE, Qatar, Oman, Kuwait, Bahrain & Yemen)
April 2021 - March 2024
Country Manager – UAE Imaging & Diagnostics
April 2017 – March 2021
Regional Sales Manager LD & POC, Iran
January 2016 – April 2017
Sales Manager – Iraq & Libya, Imaging Modalities
January 2014 – December 2016
Regional Sales Manager- Ultrasound, Gulf & Levant
April 2012 – June 2014
Regional Business Manager - Ultrasound, Middle East
July 2008 – March 2012
July 2008 - November 2024 April 2024 - November 2024
- Managed Key and Cross-Geography Accounts across the Middle East & Africa, developing and executing tailored business strategies to drive growth.
- Successfully increased share of wallet with key accounts by fostering long-term partnerships and promoting the One Healthineers approach to deliver integrated healthcare solutions.
- Enabled operational excellence in radiology and laboratory workflows by leveraging data-driven insights and promoting collaboration across stakeholder groups.
- Partnered with healthcare providers to optimize efficiency and enhance clinical outcomes, aligning organizational objectives with customer success.
Head of Sales Lower Gulf (UAE, Qatar, Oman, Kuwait, Bahrain & Yemen)
April 2021 - March 2024
- Led growth strategies for the Imaging business in the Lower Gulf region, focusing on revenue generation and cost management.
- Mentored high-performing sales teams to align with corporate objectives and execute sales strategies effectively.
- Created training programs for partners and customers to enhance product expertise and establish market leadership.
Country Manager – UAE Imaging & Diagnostics
April 2017 – March 2021
- Responsible to drive the top-line & bottom-line in Imaging & Invitro Diagnostics Business.
- Managed key stakeholder relationships, including key accounts, government authorities, and business partners.
- Led and developed a high-performing sales team while coordinating with internal stakeholders to achieve strategic goals and enhance customer satisfaction.
- Managed sales team and internal stakeholders to ensure alignment with business objectives.
Regional Sales Manager LD & POC, Iran
January 2016 – April 2017
- Developed and executed strategic sales plans for LD (Laboratory Diagnostics) and POC (Point of Care) products in Iran, achieving significant market share growth.
- Cultivated and maintained strong relationships with key stakeholders, including healthcare institutions and government bodies, ensuring high levels of customer satisfaction and repeat business.
- Analyzed sales performance metrics and market trends to identify growth opportunities and adjust strategies accordingly, resulting in increased sales volume and profitability.
Sales Manager – Iraq & Libya, Imaging Modalities
January 2014 – December 2016
- Collaborated with the Country Manager to support Iraq-based partners, aligning efforts with corporate objectives and driving key projects.
- Provided comprehensive sales support for imaging modalities in Iraq and Libya, enhancing product adoption and customer satisfaction.
- Built strong relationships with stakeholders in Iraq and Libya, conducting market analysis to identify opportunities and adapt sales strategies for regional growth.
Regional Sales Manager- Ultrasound, Gulf & Levant
April 2012 – June 2014
- Building & maintaining productive business relationships with key decision makers across client organizations in the countries of Lower Gulf & Levant in the identification/development of business opportunities.
- Preparing & ensuring compliance with organizational budgets.
- Collating market intelligence on competition for competitive analysis and development of pricing strategy across various countries.
- Involved in the development of key reference sites and product launches.
Regional Business Manager - Ultrasound, Middle East
July 2008 – March 2012
- Liaised with countries & business units across Middle Eastern countries in the accomplishment of business targets in the Ultrasound sector.
- Enhanced market penetration through setting up & development of new channel partners.
- Focused on competitive analysis & pricing strategies for the region.
Unit Manager – Equipment & Instrumentation
September 1999 – July 2008 June 2005 – July 2008
September 1999 – July 2008 June 2005 – July 2008
- Functioned as a Sales Manager working on various medical surgical equipment (Maquet, Getinge, Siemens Ultrasound, Spacelabs & Enraf Nonius) across the UAE.
- Identified and developed new products & solution providers aligned to business trends.
- Maintained productive business relationships with key accounts & principal companies for the accomplishment of business targets.
Sales Specialist (September 1999 – June 2005)
- Focused on sales & marketing activities for Maquet, Siemens Ultrasound and Gynecare, Johnson & Johnson.
- Collated market intelligence on competition for analyzing market trends and reengineering/restructuring business strategies.
- Enhanced satisfaction of key accounts through prompt resolution of issues and qualitative service delivery.
Sales & Service Engineer (Fuji Medical Imaging Equipment product range:
Laser Imagers & X-ray processors)
November 1997 – Jul 1999
Laser Imagers & X-ray processors)
November 1997 – Jul 1999
Service Engineer, Ultrasound and X-ray
August 1995 – June 1997
Senior Customer Engineer
April 1994 – August 1995
ACHIEVEMENTS
At Siemens Healthineers
Expanded Key Account portfolio, achieving a 20% growth rate and bolstering Siemens Healthineers’ market presence in the Middle East. Secured significant market share growth in the Lower Gulf region, positioning Siemens Healthineers as the leader in the UAE’s healthcare technology sector while serving as Head of Sales, Lower Gulf. Drove highest-ever market share and revenue growth as Country Manager for the UAE by cultivating and leveraging strategic partnerships with premier healthcare providers, distributors, and packagers, strengthening Siemens Healthineers’ standing in the UAE imaging and diagnostics market. Successfully established and scaled Laboratory Diagnostics operations in Iran, optimizing distribution channels to deliver substantial revenue growth. Expanded ultrasound channel partnerships across Saudi Arabia and Egypt, accelerating regional reach and strengthening product availability. Achieved a 20% increase in total order volume in 2013, with a notable 40% rise in ultrasound unit placements, further entrenching Siemens Healthineers’ market position. Honored with the Siemens Ultrasound Worldwide Market Share Award in 2009 for achieving a remarkable 60% year-over-year growth in the Middle East.
At Modern Pharmaceutical Company
Spearheaded the establishment of the Equipment & Instrumentation business unit at Modern Pharmaceutical Company, UAE, driving an impressive 80% growth over three years (2005 2008). Played a pivotal role in securing distributorship agreements with Spacelabs and other key manufacturers, strengthening the company’s portfolio and market reach. Successfully accelerated growth across core segments, including Maquet, Gynecare, and Siemens Ultrasound, expanding market share and client base. Secured the largest single order for Maquet in the Middle East in 2003, setting a new benchmark for the region and enhancing brand reputation in competitive markets.
